Just a guess but I think its a combination of repeated cycling (in their case CNC driven), teeny DOC in-feeds per stroke and a very rigid system. Most carbides are less tolerant to intermittent cutting so if your setup is manually driven & not as tight (radially) you might have to take that into account. But if you can find an insert with suitable edge geometry/orientation & cheap, then having it replaceable like that certainly makes sense.
I've seen some pics of old school broaching bars in what looks like a glorified boring bar with HSS bits, lever operated stroking mechanism where (hobbyists) did it in the lathe. Some very satisfactory results in cast iron & mild steel. But the trick seems to be biggest bar you can accommodate for rigidity & take your time (small in-feed). I've only done this once myself & it wasn't pretty. My spindle cant be locked so I left it in a low gear. I traversed the carriage with every pass so it wasn't a clean stroke like with a dedicated mechanism. If I had more to do I think I'd build something.
Thinking about this some more, there is no reason you couldn't use HSS in lay down mode similar to the insert. When it sticks out like a boring bar it lacks support & now you have to secure it in ideally a square hole & set screw business, whereas lay-down you could mill a slot. Seems to me more rigid against stroking forces.