Wow that's cheap huh? When I ordered mine (different brand and 150lbs torque) $245 was as cheap as I could find it. I see even that exact same one on Amazon is $59 cheaper.
I hate the "throw-away" philosophy of today's consumer world but man at $95 for a PF it would be hard to resist the notion of "so what if it only lasts 5-6 years".